Most brands took their first technological step when they transitioned to e-commerce. Since then, they have leveraged technology to a much greater extent. From chatbots improving customer experience to logistical leaps allowing for one-day deliveries - tech innovation is directly helping brands increase their topline and cap their bottomline.
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If selling online was the first step, brands have made many technological leaps since. With the rise of tools like video commerce, VR experiences, social listening, and in-store customer tracking - brands have a variety of options available at their disposal to adopt and further expand their footprint. It’s going to be a test of financial discipline and technological acumen to see how brands double down on leading technologies and create unmatched deltas for their business.
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