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How e-commerce brands have embraced tech

Most brands took their first technological step when they transitioned to e-commerce. Since then, they have leveraged technology to a much greater extent. From chatbots improving customer experience to logistical leaps allowing for one-day deliveries - tech innovation is directly helping brands increase their topline and cap their bottomline. 

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Retail in transition, the rise of ecommerce brands in India

If selling online was the first step, brands have made many technological leaps since. With the rise of tools like video commerce, VR experiences, social listening, and in-store customer tracking - brands have a variety of options available at their disposal to adopt and further expand their footprint. It’s going to be a test of financial discipline and technological acumen to see how brands double down on leading technologies and create unmatched deltas for their business. 

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